New York,US (PRWEB) February 14, 2013
Read the full article by John McElrone, Regional Director for Merrill DataSite here: http://bit.ly/Z3cGrN
Without question, investor fundraising is more challenging than ever, even for well-known funds such as WL Ross & Co., which recently closed a new fund after cutting its original $ 4 billion target in half and receiving a nine-month extension to continue raising money. WL Ross is certainly not alone. For example, fundraising in emerging markets such as China has also fallen sharply in the first half of this year. A total of 68 private equity funds managed to raise just $ 5.21 billion, a 77 percent fall from the previous years first half. Private equity deals, numbering 252, also shrank by over 22 during the period.
Slowing growth in emerging markets, decreasing returns and global risk are causing many investors to take a much harder look before making first-time investments or committing additional funds to their existing portfolio. In this atmosphere of heightened due diligence, fund managers are working harder than ever to attract and retain new investors. The good news is that it is now much easier to reach a broader marketplace by repurposing existing technology.
Following are a few examples of ways you can use existing technology to identify new investors on the front end, and communicate with them more quickly and more securely on the back end of the fundraising process.
Merrill DataSite Releases New Comments on Feb 13th: Easy Ways to Leverage Technology to Accelerate Fundraising Activities
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